Print Media Design

A bespoke design is crucial when it comes to print media design. Designing for online media requires different setup and when it comes to print media design the process is completely different. A print format imprints more severely in the mind of a person than when it is heard or talked about. Hence, your business logo or other printed material should not be anything but perfect.

The stationery design applies to business cards, letterheads, official envelops and note cards. A perfect design will promote your business vibrantly and this is why it should be finest of everything. You will never want a dissatisfactory result when the material arrives from the printing press with fading edges. There are some fundamental specifications required to have the pitch-perfect result.

Understanding the RGB and CMYK colours

Important note! The colour you see on your screen is not going to be the final result in the printed matter. Virtual graphics uses Red, Green and Blue whereas printing uses a combination of Cyan, Magenta, Yellow and Black. To get the best colours in printed format, a proof is necessary to verify the design. If you are pondering on the digital process, you should be using RGB and if you are mulling on printed material, CMYK colour pattern is to be followed.

Keep in mind the resolution

While working on the virtual design, you don’t have to think about the resolution as such, but in the print media design, a lot depends on the pixels of the file. If the resolution is low, the pictures will be blurry and grainy after print. The DPI or dots per inch matters a lot as the denser it is, the clearer will be the image.

Thorough proofing

It is very important that rigorous proofing is done before printing the final matter. Silly mistakes are a lot easy to make in printed material and as you cannot undo a mistake once it is printed care is to be taken successively until perfection attained. Grammatical errors, typos, punctuation etc. needs to be checked multiple times for a fine finish.

The list of things which can be done to improve a design is inexhaustive and these were just some few basic steps to start initially. Once you get hold of the basics, the sky is the limit to try out new and unique projects.